What is Natural

"Natural Means nothing but the bees knees."

Abe's Market, a definition:
Abe's Market — Natural for the People.
At Abe's Market we believe natural is for everyone. For you, for your kids - even for that guy who doesn't turn his phone off in the movie theater. We're so passionate about getting everyone to try natural, we've created a way to discover fantastic new natural products every day for only $2!
We scour the ingredient labels, we meet the manufacturers, and we test the products ourselves — all you have to do is try them. You get to try new things without spending too much (or even putting on pants), plus the fun of receiving packages in the mail and all you have to do is click! Why are you still reading this when you could be ordering right now?

Our Manifesto

At Abe's Market we believe natural is for everyone.

Our Story

We've been great friends for years.

Basketball, hiking, mountain biking, camping, tight rope walking (ok, we made that last one up) — we do a lot together. As natural product enthusiasts, we dreamed of a place that would enable shoppers like us to discover truly remarkable products without spending all day researching; and where brands could get their amazing new products into people's hands possibly before they ever hit the stores.
We decided we're the guys who could make that happen. Richard, a serial entrepreneur, has built and grown a natural product business, and understands the struggle of sellers trying to grow their own businesses. As a big brand builder, Jon knows how to help companies communicate their stories and build awareness of their products. Together, we created Abe's Market. Our goal is to introduce you to the best natural products that are good for you, your families and the environment — and to do it all in a way that's fun, affordable, and oh-so-easy.
Richard Demb and Jon Polin — Co-Founders

Our Management Team

Richard Demb
Co-founder, CEO
Jon Polin
Co-founder, President
Michelle Goldstein
Director Marketing & Operations
Kimberley Grayson
Chief Revenue Officer
Adoram Rogel
Chief Tech
Avital Schreiber
Creative Director
Shefa Weinstein
VP of Product

Our Advisors


And now Abe's Market is taking its mission a step further by investing in some of the businesses on its marketplace. Mistral Equity Partners, a New York private equity firm, recently provided $20 million in funding, $10 million of which will go into Abe's own mini-VC fund that will invest directly in their own suppliers and other natural product businesses that apply through the site. Read More
"It's too expensive." "I don't have a store near me." "I don't know if I'll like it." If you're not already buying natural and organic products, chances are you've muttered one of those phrases before. Abe's Market, an natural online retailer, has heard it all, and they came out with a solution suited for you. Read More
Richard Demb, co-founder of Abe's Market, discusses the natural food industry and how the company competes with Whole Foods. He speaks with Carol Massar on Bloomberg Television's 'Taking Stock. Read More
To AbesMarket.com, Green Toys checks all the right boxes: Toys made from recycled materials? Check. Manufactured in the United States? Check. Eco-friendly packaging with little, if any, tape, staples or twist ties? Check. Read More
Why do I heart Abe's Market so much? Because now I can shop from one online retailer and order some of my favorite hard-to-find natural and organic ingredients, snacks and healthy living products Read More
Chicago-based Abe's Market is tapping into the growing interest in healthy lifestyle, natural and organic foods, via its online store, where the company sells packaged food, beauty and other products. Read More
Relish discovering natural products...
Organic e-commerce site takes a chance on its sellers. Read More
It's the perfect gift for dads who want their brew — and eat it, too. Read More
Abe's Market Puts Its Money Where Your Mouth Is. Read More
Why do I heart Abe's Market so much? Because now I can shop from one online retailer and order some of my favorite hard-to-find natural and organic ingredients, snacks and healthy living products Read More
Therefore, to have a service like this will be a great resource for me and for many other shoppers as well. This is particularly the case because I trust the curation ability of Abe's Market. Read More
Check out this amazing clip from The View starting at the 3:00 minute mark. Read More
Kimberly Grayson from Abe's Market showcases a whole slew of great game day treats and libations for putting a little “kick” into your football party. Read More
Newsflash! Charcoal Is Amazing for Oily Skin—and Here's Your Rock-Solid Shopping List Read More
From adorable onesies for your little munchkin and reusable supplies for the bathroom and kitchen to an eco-friendly handbag and trendy scarves for you -- there's something at Abe's Market for everyone on your holiday list. Read More
Abe's Market is pretty much everything we look for in any type of store, whether online or brick-and-mortar. Read More
What helped land these and the other e-retailers on the Hot 100 is they focus on their customers and endeavor to give them exactly what they want. In Amazon's case, that's selection and speed. For Abe's Market, a retailer of eco-friendly goods, that's information. Read More
Thanksgivukkah: 10 Tips to Celebrate the Dual Holiday Read More
There is no shortage of dirty truths surrounding the holidays, and this year AbesMarket.com is dishing out as many as possible to inspire healthier and greener living. Read More
November 18 Questions: Richard Demb, Founder AbesMarket.com Read More
For those that want to bring the indelible spa experience into their home, consider Abe's Market, the go-to purveyor of all things natural. Read More
Take a hint from online retailer Abe's Market, whose pinup-inspired "Dishing Dirty" campaign combines conscious shopping, mindful eating, and waste reduction with a hefty dose of sarcasm and cheeky witticism. Read More
Abe's Market has put together this nifty infographic showing which toxic ingredients to watch out for this month, and every month. Read More
In this melding of commerce and content, Abe's may have stumbled upon a format that may be more customizable, and therefore more satisfying, to its customers than even magazines like Food & Wine. Read More
Ultra-eco emphasis on eats. Read More
Startup NakedSea, in a partnership with natural foods purveyor AbesMarket.com, plans to sell a variety of flavored and infused salts, all originally sourced from the Dead Sea. Read More
It's getting real in the Abe's Market content lot. Read More
Girl & the Goat chef Stephanie Izard brings "the Flavor" in a new line of pantry products, now available at the Abe's Market online marketplace. Read More
Abe's Market, a Chicago-based e-commerce site dedicated to natural food and beauty items, is teaming up with celeb chef Stephanie Izard to sell her new line of gourmet sauces and rubs. Read More
The Flavor by Stephanie Izard Now at Abe's Market Read More
This Website Will Change Your Life — Literally! Read More
So much of the “healthy living” rhetoric can seem either way too stringent or way too woo-woo-hippie, out there, but Abe's Market's visuals strike a perfect cheeky-yet-intelligent tone. Read More
Abe's Market, an online eco-retailer, recently launched a new Tumblr called Dishing Dirty highlighting what they call "the filthy truths of the modern woman. Read More
Purveyor of natural products for baby, home and more. Read More
A virtual Whole Foods—with an even wider selection. Read More
A great resource for "green" mamas and papas to find everything they need for the little one on-the-way.. Read More
Abe's Market Aims To Be Amazon of Natural Products, With a Human Touch. Read More
Visit the Abe's website and there are plenty of compatriots to talk to, and all the information anyone could want about a product, no matter how obscure. Read More
For every product that (Abe's Market) sells, there's a story behind the company that produces it—why the founders created the company, where the ingredients come from, etc. Read More
The lovely site has a modern, clean, online farmer's market feel, with... the kinds of things you just love browsing, trying out, and hoping that you've discovered something fabulous and new. Read More
An online retailer that embraces the innovations of our age while staying true to the essence of small marketplaces — a sort of nouveau mom and pop shop. Abe's is concerned with ethics, quality, and nurturing community not turning a quick profit. Read More
What I like about Abe's Market so much is the focus on the origin of the products...and the attention that is given the story and the people behind them.
For one-stop green shopping, Abe's Market is the place to click on over to. I found a lot of cool stuff! Read More
AbesMarket.com allows you to meet the people behind locally produced and environmentally friendly products. Read More