There is no better compliment in my book than an application being so good that I find myself wanting to tell my friends about it. Even better when it is an application that plays in the mundane ‘forms’ category.

Wufoo is more than I ever expected and a bag of chips. We were looking for a tool to interact with the companies that sell on Abe’s Market (Sellers) before our site was ready and we thought to use an online form for applications, uploading products/photos and answering our Seller interview. Wufoo made constructing a form and applying our brand look and feel quick and easy. We were then able to embed the forms into our domain. Exporting, sorting and searching the data was simple. We don’t have any use for it right now because the application is on our site, but I am looking for excuses to build another form.

Rapidfax automatically emails us a .pdf of our faxes. I know this is a crowded market but at $9.95/month Rapidfax has been dependable and simple to work worth.

Google Docs is a no brainier for sharing spreadsheets, which we do a whole lot of. I still enjoy seeing changes being made in real time and never having to think about saving.

We have sent emails to our community via mailchimp and I want to see what else is out there. I find the interface clunky and it may simply not be designed for the type of email tracking that we are looking for e.g knowing who on our list opened the email.

Finally, Jon and I are big fans of Usertesting.com – which works by recording both the audio and browser of a tester as they navigate through our site for 18 minutes. We have received several results and were able to get quick and insightful feedback on how users interact our site. Usertesting allowed us to assign tasks, choose the demographic and read a summary by each tester – all of whom tried the site within 24 hours of our completing the form and for $69 for the first three testers. Jon tells stories of expensive corporate focus groups, I’ll stay with Usertesting.com for now. Thank you Mark Hurst for the recommendation.