As a longtime marketing guy, I’m fascinated by what drives product successes and failures. Classical marketers will cite the necessary 4P’s:

• Product – needs to be a good product that fills a consumer need
• Price – needs to be perceived as fair
• Place – has to have reliable distribution where shoppers shop
• Promotion – must be marketed in a compelling way that speaks to the target audience

But there’s more. What is it that drives some products to explode on the scene ala Rubik’s Cube, Beanie Babies and, more recently, Webkinz?

While we don’t reveal Abe’s Market sales figures, I can say that we have a runaway hit. Multibox mania is running wild. After quickly running out of inventory on our first order, we compiled a long waiting list of wannabe Multibox customers who wanted to be notified when we were replenished. We just listed the product back in stock a few hours ago and already it’s flying off the shelves.

So, what is it about Multibox that makes it a soon-to-be cult classic? Sure, it easily checks the box on the 4P’s. My kids love it. Parents love it for its combination of design, function and education. Parents magazine coverage certainly doesn’t hurt. And Green Lullaby, maker of Multibox, has a compelling story of a momtrepreneur who develops safe, environmentally-friendly toys and furniture for her own kids, then turns it into a business.

But what’s really driving the mad rush over and above a normal hot product? And why don’t more toys (or toy makers) know the secret formula?

Most of parenting is wonderful. There are some things, though, that no parent can claim to enjoy. Top (or should I say bottom?) on my list are:

1. Having a kid wake me from a state of deep REM in the middle of the night
2. Dealing with a screaming baby on a long plane ride
3. Changing a stinky diaper

Lesley Mattos, who once had 4 children under the age of 5, has done something about one of these. While her Bottoms Up Baby Wipes may not make me wish I still had kids in diapers, they are one of those no-brainer products. Better for baby. Better for the environment. Convenient. And far cheaper than disposable wipes. What’s the catch?

Now, Lesley, what can you do to make kids sleep through the night and behave like angels on airplanes?

“Look at the gentleman in the back. Follow his form. Perfect.” How shocked was I to hear those words in my first ever yoga class and realize that the teacher was talking about me?

Despite being a natural, I haven’t stuck with it as much as I’d like. I do go enough, however, to know what a pain it can be to get everything I need – mat, towel, wallet, water bottle, keys, etc. – to the gym. So, today’s 10 Days of Discovery deal is right up my alley.

Avi Woolman, founder of Yogoco, embraced yoga as a way to stay in shape after having two kids. She experienced the same frustration we all feel in trying to conveniently get all our stuff to the gym. But she did something about it – she created the perfect yoga bag. And she did it all from pre consumer t-shirt scraps.

Try one of Yogoco’s smart, stylish bags today at 50% off and see why it is a Winner of the Shape Magazine Green Living Awards.

While Susan Knapp was taking care of her mother, who was sick with breast cancer, Susan wasn’t able to make her Cinnamon Pear Jelly for her Corporate America coworkers for Christmas, as they had come to expect. Seeing their disappointment over not getting their favorite gift, Susan had an inkling that her culinary creations with her favorite fruit had the potential to be a “real” business. Eight years and numerous awards later, A Perfect Pear is an award-winning, extensive line of natural sauces, dressings and marinades.  “Our main objective for all our products is to help people create quick, healthy and delicious meals,” Susan says.

The Blue Ribbon Set is a great way to try several of Susan’s culinary creations at once.  The set of four award-winning items is available today only at 50% off.  It contains Pear Chipotle Grill Sauce, Champagne Pear Vinaigrette, Cinnamon Pear Jelly, Pear Fig Tapenade and some handy recipes.

Thank you, Susan (and team), for being a great partner to Abe’s Market and for participating in 10 Days of Discovery.

Today’s Discovery deal is now available for our email subscribers only: The Rat Pack 3-Count Combo from Larry’s Beans. Just $15 (regularly $30).

When I think of the things that get me excited about a brand, the list looks something like this:
- great products
- purpose
- unique personality, be different
- attitude
- have fun
- don’t believe in limitations

I first met Larry’s Beans at Expo East in September, and it was love at first sight.  With Larry’s Beans, it’s check, check, check, check, check, check on my list.

Great Products
Having spent 6+ years living in a coffee lover’s paradise, the Bay Area, I’ve become a passionate fan of rich, bold coffee. A few sips into my first cup of Cowboy Blend, I knew Larry’s had this nailed. (And what guy isn’t a sucker for a drink of cowboys?)

Purpose
“Larry’s Beans’ Purpose in Life is to concoct wondrously luscious works of coffee and make the world better at the same time. We slow roast in ridiculously small batches to bring out every rich layer of indigenous flavor. 100% of our coffee is Fair Trade, Shade Grown, Kosher, and Organic or Transitional Organic. (Our Organic and Fair Trade practices are certified and audited by Quality Certification Services.) We honor the work of our farming partners by transforming their extraordinary beans into marvelous coffees.”

Unique Personality

Call Larry’s during non business hours at (919) 828-1234 and listen to their outgoing message.Larry, if you’re wondering who keeps calling and not leaving a message, it’s me – just for the entertainment value.

Attitude
Larry’s tagline: Enjoy Life Wide Open

Have Fun
Larry, where do you see yourself in 5 years? “Continue doing what we’re doing on a larger scale and having the operation run itself so I can spend 6 months a year dancing”

Don’t Believe in Limitations
When Larry wanted to “greenovate” his facility and was told “no way” by the contractors and builders, did it stop him?  No way! Solar panels, cistern to collect rainwater, dual flush toilets, delivery fleet running on vegetable oil and biodiesel? Larry’s got ‘em all, though the “experts said it couldn’t be done.

Put some attitude into your mornings with the Rat Pack 3-Count Combo – just $15, today only.