Here are some snippets of what’s happening at Abe & Dotty.

We’re forging ahead on website development. We’ve invested a tremendous amount of time researching what we want our site to be and do. This resulted in a thorough specification document, ensuring we’re aligned on key strategic and technical issues. We’re also working on the art (and science) of the user interface design. Very exciting. It’s a fun challenge to find the balance of conveying our brand personality in the design but in a way that’s clean and easy to navigate.

We’ve begun some informal, market research-style conversations with natural product business owners. Fascinating to hear about their passion for their products, their challenges, pain points, etc. These conversations are illuminating some great ideas. And the conversations are validating that we’re hitting on a highly valuable and needed opportunity.

We’re working on investment strategy. We’ve had several informal conversations with both individuals and institutions. The feedback is fantastic. We’re working through models to hone in on how much we want to raise and when. And we’re developing an investor presentation that communicates all key points in a way that’s succinct and engaging. Definitely want to avoid PowerPoint hell.

Much more going on that I can’t reveal just yet. So far, I’m having a great time on this journey.