Not every time but 80% of the time. Godin somehow posts actionable, inspiring and original insight at least once a day. The guy is a well. He is a machine (in the slang use of “machine” = consistent and powerful because I just stressed how original he is and machines are wholly unoriginal, but I digress).

I boil his advice down to two words. Two easy to say but hard to execute words…. Be Remarkable.

Good things come to companies who buck the trend, who are worthy of talking about, who decide that the way it is done is not the way they are going to do it.

Godin markets himself as a marketer but I see him a product guru. If the product is remarkable then the marketing team has what to run with.

From experience, standing out is quite hard. There is a fine line of when to innovate and when to do what has proven to work.

We are hoping to put a face on the products people use, to have the folks at the company share what they care about, their favorite songs, their inspiration. Let people rave not just about their granola but tell the story of the woman who started the company and why. We plan to provide interaction at every possible opportunity. We won’t have it all there when we launch but a lot should come soon after. We would love to hear your suggestions and feedback.