I have a nephew and friends with kids who don’t eat any fruit or vegetables so I shouldn’t be complaining.

This is more about an untapped opportunity and the success of mainstream marketing. Many have said that we buy using emotion and justify our decisions with logic. Marketers know that a box of cereal labeled “Wholegrain” and “Vitamin C” will convince caring parents who are happy not to have to think about the amount of sugar in Multigrain Cheerios (I don’t mean to pick on any one cereal since this is the case among most).

I can’t find the article I read a while back talking about the advantage the major food companies have over fruit in their packaging and marketing but I thought of it earlier today. My son wanted to buy a bag of chips because of one of the collector cards he would find in it. I can’t blame him. Kids like prizes.

That is all background to the title. Why doesn’t some smart entreprenuer change the face of the fruit industry by bundling fruit with a prize. The industry is ripe (pun intended:) for change. The geniuse behind baby carrots was able to create a segment by converting blemished carrots into an   easy-to- snack-on and impulse item versus a vegetable that requires preperation. Baby carrots carry some controversy but outsell normal carrots even with their premium pricing.

There are plenty of initiatives to get kids to eat better and some smart ways to hide fruits and veggies in their food but I want to see the playing field leveled. When will my kids ask to buy a bag of fruit because of the card or prize inside?