Do you own a remarkable Natural & Organic brand?’s New Investment Fund is investing capital and
our unique resources in the most promising natural and organic brands
We provide experience & knowledge
The team behind the Abe’s Velocity Fund — the management team and Mistral Private Equity — has experience growing natural and organic companies from idea stage to multibillion-dollar brands. We’re bringing our collective knowledge across marketing, management, finance, product development and the real understanding of the challenges growing a brand to help promising brands flourish. Our experience includes key roles at Hain Celestial; Popcorn, Indiana; Ulta Cosmetics; Clorox; Jamba Juice and many more.
We provide a channel to grow sales and fans
Through the site we can leverage our consumer audience to help grow your sales, understand trends and gather feedback. Many of our sales programs are unique to Abe’s and we can drive trial of your products via sampling, promotions and stories that highlight you.
We provide key resources for growth
We have negotiated special rates, service levels and operational relationships for our portfolio companies. These programs enable you to reduce the amount of time and money you spend to more quickly grow and scale your business.
We invest in your company
Every new company has growing pains, but we can help make things a little easier. Our investments range between $100k and $1 million and Abe’s can either lead a round or participate as a follow-on investor in your existing round.
To apply to the Abe’s Velocity Fund your company must:
- Qualify to sell on and of course be natural or organic
(see our definitions here)
- Make non-perishable products
- Have sales of over $100k annually

Sounds Amazing?

We will respond to your application within 12 business days. Companies approved for further evaluation will have their products evaluated by the Abe's community, through samples, sales and focus groups. Abe's will use their feedback, along with our own evaluations, to invite select companies for in-person meetings.