Scents. Our product line works externally to heal the skin, and internally to calm the mind. The wonderful thing about using therapeutic essential oils is that you can blend with this mind body effect, creating a REALLY unique product that aligns with our "beauty from the inside out" concept.

Chinese medicine is all about balance. The toughest part of our day is trying to keep balance in our own lives.

The best day in our company was when She Essential Beauty was featured in Marisa Belger’s Green Day column on TodayShow.com. Marisa writes an amazing column about organic fashion and beauty products for Today Show and she discovered She Essential Beauty about six months after we launched. The incredible exposure from that column introduced She Essential Beauty products to people all over the country and showed us that customer’s everywhere are interested in paraben and synthetic free products.

The biggest decision we’ve had to make was to decide if we should seek out funding for She Essential Beauty to accelerate the speed of our growth or to continue to grow slowly at a more organic pace. We elected to grow more slowly and retain control of the company and the quality of our products.

In 5 years we’d like to have our products distributed and used globally, we’d like to expand our line to include Chinese medicine based products for dermatological conditions and other health issues and we’d like every consumer to be making educated choices about their skin care regimes.