Collaborating with authentic, sustainable brands and the energized people who lead them. There's so much work to do AND so much fun to be had in this world and it's great to meet and work with people who bring these two things together.

Choosing new patterns and palates. We put all the designs on a wall in the studio and invite people in to vote on their favorites.

Waiting for late inventory to deliver.

When our first-ever product sample arrived. We tore the package open in the middle of the street and jumped up and down!

To move our production overseas. We started with only a domestic factory. Much to our surprise, we had consistent problems with quality, and then capacity became a problem. Now we do larger runs overseas and shorter runs in the US. We were nervous about the shift but it turned out to be the best decision we've made. We have more flexibility and are now thinking in terms of global sustainability, where as before our vision was narrower. With all the technological advancements and innovative new materials it's an exciting time to be in this industry.

Our goal has always been to produce the best reusable bags on the market. We want to inspire as many people as possible to consider their reusable bag an everyday companion. Bringing the brand to a national audience is a must for us.