Beginning holistic personal care products have been carefully created to meet the emotional and physical needs of mothers and babies during this important lifestage: the ‘’journey of life’’ for baby, and the ‘’journey of motherhood’’ for mom. We select natural and organic ingredients, as well as therapeutic-grade essential oils to restore harmony and stir the senses, in proportions that are safe for use during pregnancy and infancy. In our ongoing commitment to safety, reliability and excellence, Maclaren has researched and developed this range in England in association with a leading medical laboratory, responsible suppliers committed to ethical sourcing, an internationally acclaimed aromatherapist and an in-house team of experts.

The beginning range proposes a holistic approach to mother and baby care. Holistic means taking into account not only the physical needs of mothers and babies but also tending to their emotional and spiritual dimensions.

This holistic approach is translated by proposing, along with each product, simple everyday practices that feed the senses and nourish the soul, restoring harmony and balance.

In a world of rapid change, stressful and demanding schedules, everyone wants to find connection and security, we all crave peace of mind. Never more important are these needs than at the beginning of the journey of motherhood, wanting to get it right at the ‘beginning’.

The beginning range with its holistic approach to personal care, presents a solution to the quandaries felt by modern day parents and fits perfectly with the growing trend of finding connection, balance and security.