Cherryvale Farms

Soquel, CA

Our Story

Cherryvale Farms is the company behind “Everything But The…” – your favorite brand of easy-to-prepare baking mixes. The idea was hatched at our home, Cherryvale Farms, in Santa Cruz, California. As a family, we’ve always been passionate about good food. About real food. We’ve always wanted to share this passion with others and our “Everything But The…” baking mix line is our way of sharing our food philosophy with you.

For us, a day in the kitchen is a day well spent. But we realize not everyone has that kind of time to spare. Our goal in creating “Everything But The…” was to give home cooks a real baking experience without all of the work. Instead of two hours in the kitchen making muffins from scratch, you only need a few minutes to prepare a delicious baked goods your family will love. At Cherryvale Farms we grow a lot of organic fruits and vegetables. With our baking mixes, we wanted to bring the focus back on fresh ingredients.

That’s why we decided to have you, the home cook, add the fruits and vegetables yourself. We could be like other companies and use freeze-dried or powdered fruits and veggies in our mixes. But that wouldn’t taste as good. We know what a good apple tastes like, and we think you do too. We encourage you to use the freshest, best quality fruits and vegetables you can find when preparing our mixes. Our family, just like yours, will appreciate you putting wholesome, delicious food in their bodies.Think of the Cherryvale Farms Family as an extension of your own.

Happy Baking!
The Cherryvale Farms Family

Our Qualities

Values We Believe In:

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Get to Know Us

What inspires you?
At Cherryvale Farms, we're inspired by nature and the fresh, delicious produce it provides. We're also inspired by Walnut, our company mascot. He's pretty darn cute, right?
What is your favorite part about creating your products?
The development process was very exciting for us. Creating new recipes is exciting and we learned something new every day. Plus, the tasting part isn't so bad, either!
What is the toughest part of your day?
We embrace every day's challenges. We're pretty darn lucky to be here, anyway, aren't we?
What was the best day in company history?
As a new company, it seems every week or two we have a new "best day" and we love the excitement and challenges that come with that.
What was the biggest decision you ever had to make?
Our biggest decision as a company was to start at all. With so many things already happening in our lives, it was a big hurdle to start this business, but we love being in the world of natural foods and creating our products for others to enjoy.
Where do you see yourselves in 5 years?
We see growth in many areas over the next five years and we can't wait to share that with you! New retail locations, new products and new ways to give back to the community are all on the horizon.
Our Favorite Song
"We Are Family" (This is a family business, you know?)
Our Favorite Vacation Spot
Anywhere Walnut (our company mascot) can play!
Our Favorite Product Besides Our Own
Fresh bread is our favorite treat any day
Our Favorite Quote
"It tastes better, naturally"
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Shipping & Returns

Please allow a fulfillment time of 72 hours for your product to ship.
Ground Shipping is free for orders over $49.00 ($4.99 otherwise.)
All products at Abe's Market come with a 100% satisfaction guarantee. If you have any problems with your product, please contact Abe's Market. All products may be returned within 60 days for an exchange or a refund.