Our Story

Elemental Herbs started with a simple, beautiful vision, best described by its name: to harness the natural powers of the environment’s purest, most elemental ingredients and organic herbs in order to offer natural healing products that are good for people and good for the earth.

The mission began with owner Caroline Duell, a massage therapist and outdoor enthusiast who wanted to start a company that would connect nature and healing. She first developed what was to become All Good Goop healing balm from a northern California organic family farm where she lived and worked. The five plants that landed in All Good Goop were chosen for their medicinal properties while they also survived harsh winds and thrived together on a steep hillside. Blended together in a healing balm, they proved strong enough to fight the dry skin of cracked carpenter’s hands, and gentle enough to heal a rash on a baby’s bottom.

Caroline was humbled by the response to this magical healing balm from friends and family who raved that All Good Goop was the only thing that helped just about any wound or skin ailment. So, after giving it away for years, she decided to grow more organic herbs and share this coveted natural healing product with the world. Soon after, All Good Lips lip balm was born to fulfill a request for a version that fit in ski jacket pockets.

From that point, it was all history. Elemental Herbs now offers a diverse line of organically grown, plant-based formulas that smell good, feel good, and are practical and useful for everyday needs. From skin repair and lip care to sun protection and fast pain relief, the products’ ingredients stay true to the company’s roots by always putting the planet first.

Elemental Herbs is based out of Morro Bay, California. One percent of all revenues from Elemental Herbs’ natural healing products and holistic remedies is dedicated to fighting for social and environmental justice around the world. Go to 1% for the Planet for more information.

Our Qualities

Values We Believe In:

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Get to Know Us

What inspires you?
A summer sunset over the Rockies.
What is your favorite part about creating your products?
Knowing that people will benefit from their use.
What is the toughest part of your day?
Waking up.
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