Ruth: I find my inspiration in the tradition of furniture and toy making. I find it inspiring to see what people over the years have created for fun, comfort, to ease their lives, and what artifacts they wanted to be surrounded by.
But this is always coupled with observing my children and their imagination games and a wish to create for them a truly creative environment, maybe the kind that previous generations (including myself) did not experience.

Ruth: production, I love production. So much of the initial process happens in my head and on my laptop, it is almost like pregnancy (with prototypes simulating ultra-sound check ups). Production is the actual birth: it is never as I imagine it, and there are always problems, But I end up holding an actual product that I dreamed about for several month (or since I was a little girl and wanted to play with something like that myself...).

Ruth: Waking up. There just aren't enough hours a day to work, be with my family and sleep. Sleep is were I make most compromises. Mornings are hard.

The day we found out that thanks to the efforts of many individuals and companies around the world, including ours, the global warming effect has been overturned before it made irreparable damage. Well...hasn't happened yet...

The biggest decision is constant - What do we insist on and where do we make concession. Life is hard. Staying true to ourselves and our beliefs is hard, but without them — why do anything?

We see ourselves creating complete interiors, that are soft, safe and sustainable, that fit the ever-changing needs of a growing child's environment, that are both beautiful and useful for the convenience of parents and children.
We would like to continue to do things that we ourselves can use and that we are proud of