green sprouts

Asheville, North Carolina

Our Story

i play. inc was founded in 1982 based on values that prioritize protecting our earth and our children. Children grow and learn by playing, so our green sprouts products encourage healthy and safe development through play.

Health & Safety as a Priority:
Since babies explore through their senses and put everything in their mouths, we make sure all our products are safe and conform to US and international health and safety standards. As a company that has been at the forefront of children’s health and safety issues, we’re continually researching ways to make safer baby products.

PVC and BPA Uncovered:
In 2003 we discovered the dangers of phthalates, which are used to soften rigid plastics such as PVC for use in many baby items. In 2006 we learned of concerns about BPA (bisphenol-A), which is used in hard, clear plastics like polycarbonate baby bottles to prevent breakage. BPA has been shown to disrupt reproductive functions and cause other developmental problems.

The Birth of green sprouts®- eco-friendly and baby friendly:
For over two decades i play. inc has been researching children’s health issues to make safer feeding accessories that come in contact with babies’ mouths and foods. Due to recent safety issues in children’s toys and bottles, we saw a need for a whole line of items to take care of baby, free from potentially harmful toxins. So in 2008 we launched a new line of PVC, phthalate, BPA and nitrosamine free bottles, bibs, feeding accessories, toys, and baby care items made from eco-friendly materials.

Inside Baby:
Pregnancy and early childhood are critical times in babies’ lives because they are growing and developing so rapidly. During this time they are vulnerable to elements in their environment, and parents should protect them as much as possible from exposure to potentially harmful substances. The first priority for growing babies is to make sure everything they put inside their mouths is healthy, safe and promotes the development of a strong body and immune system.

•PVC free
PolyVinyl Chloride (PVC) is a hard plastic that requires harsh chemical softeners, such as phthalates, to make it appropriate for use in soft plastic baby items such as waterproof bibs, squirty toys, and toothbrushes. In 2003 we discovered that phthalates were shown to disrupt reproductive functions and cause other developmental problems, so we removed all PVC from our products.

•BPA free
Bisphenol-A (BPA) is used in hard, clear plastics like polycarbonate baby bottles to prevent breakage. In 2006 we learned that BPA also disrupts reproductive functions and causes other developmental problems, so we discontinued all BPA bottles from our line.

•Nitrosamine free
Nitrosamines are found in latex products such as baby bottle nipples. They have been shown to cause cancer in many animals, so all our products are nitrosamine free.

While breastfeeding is the most natural source of balanced nutrition for young babies, we know that it does not always fit with a busy lifestyle. Our bottles can complement a breastfeeding program or can be used independently, free from worry about the safety of bottle feeding because green sprouts® bottles are free from potentially harmful substances.

•Fresh Foods
The foods we eat are our source of life, so they should be vital and full of life themselves. Packaged baby foods lose naturally-occurring vitamins and minerals during processing. Eating fresh, homemade foods from a young age can reduce the risk of childhood obesity because fresh foods are naturally more satisfying and filling, which helps with portion control. Parents also know what is actually going in their baby’s mouth and can keep too much sodium, refined sugar, artificial thickeners, and preservatives away from their pure little one.

Our products are manufactured overseas in a number of different independent factories. We have an office in Shanghai that completes frequent product and factory inspections. We also make biannual visits from the US to our factories. All of our products undergo extensive testing and conform to all US, ASTM, FDA, and CPSIA standards.

Our Qualities

Values We Believe In:



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Shipping & Returns

Please allow a fulfillment time of 24 hours for your product to ship.
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All products at Abe's Market come with a 100% satisfaction guarantee. If you have any problems with your product, please contact Abe's Market. All products may be returned within 60 days for an exchange or a refund.