Our Story

Founded in 2010 by mompreneur Caroline Freedman and her good friend, culinary expert Lauren de la Rosa, the idea behind NurturMe was born when Caroline had her first child and recognized the need for a more versatile, nutritious and eco-friendly alternative to the traditional baby foods on the market. After spending two years consulting with organic farmers, health and medical experts, scientists, drum-drying experts, and eco-conscious packaging experts, the duo created the first and only certified-organic baby food made from nutrient-rich, quick-dried fruits and vegetables.

Today NurturMe continues to modernize the baby food industry by making the most of little ones’ first food experiences – turning first tastes into first loves.

Our Qualities

Values We Believe In:



Get to Know Us



Shipping & Returns

Please allow a fulfillment time of 72 hours for your product to ship.
Ground Shipping is free for orders over $49.00 ($4.99 otherwise.)
All products at Abe's Market come with a 100% satisfaction guarantee. If you have any problems with your product, please contact Abe's Market. All products may be returned within 60 days for an exchange or a refund.