Our Story

My name is Tina, founder and owner of powbab®. How powbab® started is a story of recovery and passion. Life comes with trials. However, sometimes these trials bring us to new beginnings and discoveries. Here is my story.
powbab® was started by Founder and CEO, Tina Chan, who was both career-ambitious and physically active through dancing ballet and triathlons on the side. However, in 2009, she suffered from a personal injury to her legs that worsened after a doctor gave her medicine and shots, resulting in major side effects. For some time, she was on crutches and in a wheel chair, seeking therapy and hoping that one day she would heal. Recovery took over a year and half. And, through that time, she discovered baobab.
powbab® is not just any other business, but is a reflection of recovery and passion from living out the belief of whole eating and living. Recovery is never a given, but through knowledge and holistic understanding of how to eat, sleep, think, and exercise, the chance of feeling great everyday is possible!
We, at powbab®, are excited about the future of baobab and are passionate about sharing with you the health-changing message about superfoods, especially baobab! Our products are Non-GMO Project verified, fair trade, and most certified USDA organic.

Our Qualities

Values We Believe In:

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Get to Know Us

What inspires you?
Nature - because I find infinite wisdom and beauty in every aspect of plant, animal, landscape, environment. The design is complete, sustainable, and life-giving. Taking walks through our local forested areas is where I gain fresh perspective for my every day. As much as I love traveling, every day inspiration is vital, giving me purpose to keep going.
What is your favorite part about creating your products?
We have a love for creating new innovative products with ingredients that are good for the body and from nature. We are constantly working on new ideas - and have recipes to show for on our website under powbab® Recipes (http://www.powbab.com/pages/baobab-recipes). Our premium baobab is also fair trade, so every time a customer buys, this purchase moves through the chain and benefits the harvesting families in Africa.
Where do you see yourselves in 5 years?
Our goal as a company over the next 5 years is to have national distribution and a full line of baobab supplement products. I would love to create jobs and opportunities locally in the US, as well as create more demand for our products that will support our local harvesting villages and families in Africa.
Our Favorite Vacation Spot
The farm.
Our Favorite Quote
“Our greatest glory is not in never failing but in rising up every time we fail.” –Ralph Waldo Emerson
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Shipping & Returns

Abe's Market ships powbab by either USPS Priority Mail or UPS Ground. Please allow a fulfillment time of 24 hours for your product to ship.
Ground Shipping is free for orders over $49.00 ($4.99 otherwise.)
All products at Abe's Market come with a 100% satisfaction guarantee. If you have any problems with your product, please contact Abe's Market. All products may be returned within 60 days for an exchange or a refund.