Purely Elizabeth

Boulder, CO

Our Story

My name is Elizabeth, founder of purely elizabeth and certified holistic nutrition counselor.

Since childhood, I was naturally a healthy eater, yet had one major downfall...

...homemade baked goods. I never drank soda, ate chocolate or liked salty chips, but homemade baked goods were a different story. Moist, sweet and baked with love, these treats nourished my senses.

Fast forward to 2007, when I pursued a new career as holistic nutrition counselor at Institute of Integrative Nutrition. There I learned about the connections between what you eat and how you feel; how sugar, wheat and dairy (the key ingredients to my favorite treats) can negatively impact health. I could no longer enjoy my childhood favorites with the same enthusiasm. Instead, I wanted to create a solution that both I and my clients could enjoy. My mission, to recreate homemade baked goods using healthy ingredients that were not just "healthy" but actually beneficial for the body, filled with vitamins, minerals and nutrients.

In September 2009, I launched purely elizabeth, a line of gluten free baking mixes using nutritious whole grains and superfood seeds (hemp, flax and chia), free of sugar, dairy, wheat and gluten.

As a member of 1% to the planet, we donate a portion of our proceeds to a number of non-profit organizations committed to bettering the health of our community through education and sustainable farming practices.


Our Qualities

Values We Believe In:

Show All 25 Qualities Show Less


Get to Know Us

What inspires you?
Seeing people's lives change simply by changing their diet. Food affects everything. Food affects the way we think, feel and live.
What is your favorite part about creating your products?
Knowing that we are giving people healthy alternatives on the market...plus taste testing:)
What is the toughest part of your day?
Getting in all my workouts. I have a hard time pulling myself away from doing work, because I love what I do.
What was the best day in company history?
When I saw the first mix packaged and sealed. It was amazing to see the culmination of all our work on a tangible product.
What was the biggest decision you ever had to make?
The biggest decision I ever had to make was to quit my job in the fashion industry in order to start my own health counseling practice. This risk continued to propel me to push myself and start purely elizabeth.
Our Favorite Song
U2- Where The Streets Have No Name
Our Favorite Vacation Spot
Safari in South Africa
Our Favorite Product Besides Our Own
Vega Wholefood Optimizer
Our Favorite Quote
One cannot think well, love well, sleep well, if one has not dined well. - Virginia Woolf
Read More Read Less


Shipping & Returns

Please allow a fulfillment time of 72 hours for your product to ship.
Ground Shipping is free for orders over $49.00 ($4.99 otherwise.)
All products at Abe's Market come with a 100% satisfaction guarantee. If you have any problems with your product, please contact Abe's Market. All products may be returned within 60 days for an exchange or a refund.