My name is Elizabeth, founder of purely elizabeth and certified holistic nutrition counselor.

Since childhood, I was naturally a healthy eater, yet had one major downfall...

...homemade baked goods. I never drank soda, ate chocolate or liked salty chips, but homemade baked goods were a different story. Moist, sweet and baked with love, these treats nourished my senses.

Fast forward to 2007, when I pursued a new career as holistic nutrition counselor at Institute of Integrative Nutrition. There I learned about the connections between what you eat and how you feel; how sugar, wheat and dairy (the key ingredients to my favorite treats) can negatively impact health. I could no longer enjoy my childhood favorites with the same enthusiasm. Instead, I wanted to create a solution that both I and my clients could enjoy. My mission, to recreate homemade baked goods using healthy ingredients that were not just "healthy" but actually beneficial for the body, filled with vitamins, minerals and nutrients.

In September 2009, I launched purely elizabeth, a line of gluten free baking mixes using nutritious whole grains and superfood seeds (hemp, flax and chia), free of sugar, dairy, wheat and gluten.

As a member of 1% to the planet, we donate a portion of our proceeds to a number of non-profit organizations committed to bettering the health of our community through education and sustainable farming practices.