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The Story of Rescue Chocolate

Rescue Chocolate's Founder

It all started with a thumbnail image of a forlorn pitbull. Cropped ears, her name was Mocha, and her photo had been posted online by her foster mom as a desperate act to find her a permanent home before the clock ran down to zero.

Mocha’s eyes stuck with me. I flashed through that online posting once, twice, and then again. I kept going back to check on her, to see if by some miracle an angel had descended and adopted her. I had grown up sharing my house with dogs and volunteering at my local animal shelter, but I knew I couldn’t have a dog at the moment--I was never home, and I lived in the middle of the biggest concrete jungle in the world, New York City. Besides, the building in which I rented a room didn’t even allow pets.

Those beautiful mocha-brown eyes…. It took awhile to track down the email address of her foster mom. I set up an appointment just to meet Mocha near Central Park, with no strings attached. Dear Reader, you absolutely know what happened next.

At first touch, I felt an instant, profound connection. A bit later, we rode in a taxi together back to Brooklyn. And then, a few months later, she handed me a wallop of inspiration.

I was savoring the last bite of a dark chocolate bar before heading out for our morning walk (doesn’t everyone eat chocolate for breakfast?!). Powered up by the darkest of dark chocolate, I hit the sidewalk with my gorgeous best friend.

Suddenly it occurred to me: why not put together my two loves? How about developing a scrumptious new dark chocolate line, selling it, and donating the profits to animals in need?

I already worked part-time at a raw chocolate company in Queens, where I had developed a best-selling flavor. I knew what tasted good. And God knew there was certainly a need to raise awareness about the epidemic of homeless pets in America. The idea for Rescue Chocolate was almost fully formed before Mocha and I returned from our walk that morning in December 2009.

Now, working with executive chef Jean Francois Bonnet at the Tumbador chocolate factory, it is a dream to create new flavors for my line of dark chocolate products, naming them, selling them, and choosing the animal rescue charities to support each month. Rescue Chocolate is carried by a number of retail outlets in New York, San Diego, Chicago, and elsewhere, and it is also sold online.

People give it a try and become addicted. Maybe it has something to do with the picture of the pooch on the wrapper of every Rescue Chocolate bar—that one with the mocha-brown eyes.

Photo Album

Interview with Rescue Chocolate

What inspires you

Good chocolate is always the best catalyst for creative thinking. My city, New York City, inspires me to no end. Hearing what animal shelters and rescue groups are doing around the country to keep their adoption numbers high is a great inspiration and motivation to do what I can to provide even more help.

Favorite part about creating your products

Getting the flavors just right and assigning the animal issue they will shed some much-needed light on!

Toughest part of your day

Being still

Best day in company history

It's always a wonderful day when animal rescue groups are able to bring Rescue Chocolate to their adoption events and attract more people (who are enticed by our chocolate) to see what the group is doing with animals and how to help more.

Biggest decision you ever had to make

How to package our products. I decided to use my friendly dog Mocha as an ambassador for her misunderstood breed, the pitbull. This is the breed that fills up animal shelters at the moment, and I want more people to understand their wonderful way with people.

Where do you see yourselves in 5 years

In five years, animal shelters country-wide will be using Rescue Chocolate to raise funds and to educate the community on the various homeless pet issues which our flavors highlight. Rescue Chocolate is a delicious force to be reckoned with!

 

Rescue Chocolate

Brooklyn, New York
Behind the Scenes

Favorite song
The Girl from Ipanema

Favorite vacation spot
Brazil

Favorite product besides your own
Chili Chocolate Fruit Leather from Matt's Munchies!

Favorite Quote
"Energy is an eternal delight"

Contact Rescue Chocolate

Email: rescuechocolate@gmail.com

Live Chat (Coming Soon)

Shipping and Returns

Shipping is free for you whole order. All products may be returned within 60 days for an exchange or a refund. Learn more