Safari Crunch, LLC

Chula Vista, CA

Our Story

Safari Crunch was born from my chance encounter while on an African safari. At a morning breakfast I was served a locally made granola that was simply amazing! The flavor was incredible and quite unique. Almost instantly I began thinking about creating a granola that reflected this sublime, almost hedonistic, granola experience.

I began to wonder why my consumption of granola had drastically declined in recent years. My conclusion was that much of the granola in the market was either too sweet, too chewy, contained unhealthy ingredients, or was down right boring. So my quest was born to craft a wonderful new granola!

My goal was simple; formulate new granola recipes that manifested all the characteristics, in my opinion, that should be embodied in an excellent granola. I established the following criteria for my Safari Crunch:

- A light crunchy style
- Interesting flavor profiles
- Healthy premium ingredients
- Minimize sweetness/sugar

After dozens of attempts, the final recipes for Safari Crunch were born. My artisan quality, handmade granola is crunchy, healthy, and very flavorful. Each style of Safari Crunch has a unique taste profile.

- Nutty Njala is slightly “cookie” sweet from to the use of a wonderful sugar cane syrup and a slight hint of vanilla. Whole macadamia and almond nuts give the granola a pleasant nutty taste.
- Berry Snakey is mildly sweet but derives its unique flavor from tapioca syrup, cinnamon, and a cornucopia of healthy dried fruit, nuts and seeds.
- Cherry Cheetah is low-sweet and contains no processed sugar. Brown rice syrup is blended with a small amount of natural wildflower honey, tart dried cherries and pecans combine for savory, crunchy goodness.

We achieved our goal and Safari Crunch is now a reality. Interest is spreading rapidly and we want you to become a part of the Safari Crunch community. We work very hard to create an outstanding product and work even harder to ensure you are completely satisfied. Please give Safari Crunch a try; we know you will love it!

Enjoy Safari Crunchers…..

Curtis Moore

Our Qualities

Values We Believe In:



Get to Know Us

What inspires you?
The rewards and fulfillment from hard work.
What is your favorite part about creating your products?
The constant thrill one receives when a customer tries our product for the first time, loves it, and buys it.
What is the toughest part of your day?
Managing my "to-do" list.
What was the best day in company history?
That very moment when we realized we produce a product that people really enjoy.
What was the biggest decision you ever had to make?
Retire to begin a new chapter as a small business entrepreneur
Where do you see yourselves in 5 years?
Making a lot of delicious granola!
Our Favorite Song
Anything by Frank Sinatra
Our Favorite Vacation Spot
Safari in Africa
Our Favorite Product Besides Our Own
Fresh fruits and vegatables
Our Favorite Quote
You don't always get what you want; but you always get what you need.
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Shipping & Returns

Abe's Market ships Safari Crunch, LLC by either USPS Priority Mail or UPS Ground. Please allow a fulfillment time of 24 hours for your product to ship.
Ground Shipping is free for orders over $49.00 ($4.99 otherwise.)
All products at Abe's Market come with a 100% satisfaction guarantee. If you have any problems with your product, please contact Abe's Market. All products may be returned within 60 days for an exchange or a refund.