Our Story

 
We started The Naked Edge after returning home to Boulder, Colorado after a year of living, working, and most importantly eating on organic farms in Greece, Italy, Spain, Switzerland and France. It was shocking to see the over-processed “food” that makes up the majority of Americans diets. (Even in Boulder, one of the most health conscious cities in the country!)
Upon returning home, rather than going back to a job in mechanical engineering, John decided to follow his passion for food. Lisa dove back into her Personal Training practice and found that there were very few products on the market that she would recommend her clients eat to enhance their workouts. Even most products marketed to health conscious athletes are over processed and contain ingredients that you would never use at home.
We decided to take matters into our own hands and start a snack company that uses only whole food ingredients, like the ones you would use at home. And thus The Naked Edge was born!

John developed a passion for sustainable food while earning a B.S. in mechanical engineering at The University of Colorado. John loves cooking, rock climbing, and traveling.

Lisa is a Certified Strength and Conditioning Specialist and a Certified Personal Trainer with a B.A. in Integrative Physiology from the University of Colorado. Lisa owns the personal training practice Body Intelligence Fitness in Boulder, CO. As well as having a passion for fitness and nutrition, Lisa loves hiking and rock climbing.
 

Our Qualities

Values We Believe In:

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Get to Know Us

 
What inspires you?
fresh produce. the outdoors. kids at farmers markets. boulder.
 
What is your favorite part about creating your products?
Watching people try Veggie-Go's for the first time, especially kids! Then telling their parents that they are chock full of veggies!
 
What is the toughest part of your day?
We love what we do so none of it feels tough!
 
What was the best day in company history?
The first time we handed out samples to strangers and realized our families and friends weren't just being polite!
 
What was the biggest decision you ever had to make?
Diving in!
 
Where do you see yourselves in 5 years?
Putting more and more healthy, sustainable products on the shelves and educating people about sustainable food.
 
Our Favorite Song
Such Great Heights by The Postal Service
 
Our Favorite Vacation Spot
Italy!
 
Our Favorite Product Besides Our Own
Love Grown Foods, Bakti Chai, Udi's Bread, Goat Cheese
 
Our Favorite Quote
Eat Food. Not too much. Mostly Plants. -Michael Pollan
 
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Shipping & Returns

 
Shipping
Abe's Market ships The Naked Edge by either USPS Priority Mail or UPS Ground. Please allow a fulfillment time of 24 hours for your product to ship.
Ground Shipping is free for orders over $29.00 ($4.99 otherwise.)
Returns
All products at Abe's Market come with a 100% satisfaction guarantee. If you have any problems with your product, please contact Abe's Market. All products may be returned within 60 days for an exchange or a refund.
guarantee