How could she make sure that all five kids were protected?
There weren't a lot of children's products on the market for her to choose from, and a lot of the stuff out there was chemical-filled and unhealthy, or smelled "yucky" according to her kids. While Jennifer was hesitant to use those products on her children, the straw that broke the camel's back was when she found them playfully applying her wrinkle cream. She realized that a concoction used to zap crows' feet probably wasn't very suitable for their youthful skin, so she set out to make something that was. Using only natural ingredients, and essential oils to make scents that children love, she created an easy system, made up of products accompanied with fun songs and poems, that kids would want to use themselves. The rest as they say, was [TruKid™] history.


TruKid is dedicated to providing all natural skin and hair care for kids and babies! We encourage an active lifestyle while teaching kids to be independent with our all natural products that families can trust.

We are growing to fully engage the entire family as a trusted brand of personal care products, nurturing an active and healthy lifestyle with products to companion each step of the day. Less (-)