The Insight:

Love vs. Healthy Food: What Would You Choose?


By:  Ari  Bendersky  Editor in Chief  June 6th, 2013

We have a little secret: Women really do want to be healthy. Don't believe us? Ask your friends. Get a group of your girlfriends together for a fun night out and, between catching up on the Real Housewives and talking about your kids, ask about sex.

How many of you are having it? And how often? Then ask about eating — or wanting to eat — healthy. Did more of you say you'd rather eat healthy than divulge the truth about the frequency of your sex life? We bet most of you chose eating healthy — if you had to make a choice, but hopefully you don’t.

Abe's Market conducted a nationwide poll and discovered that 61% of women would, in fact, rather eat healthy than have a great love life. This may sound a bit surprising, but it's a lot more common than you'd think. 


In fact, of all the questions asked — ranging from kids to prayer — in our poll conducted through Google Consumer Surveys, most of the 1,500-plus respondents would rather eat healthy and lead a healthier lifestyle. When it comes to dressing well vs. eating well, the vast majority chose good food. And it doesn't matter where in the country you live; more than 80 percent of respondents from the Northeast to the South to the West Coast said nutritious food and a balanced diet mattered more than having a great wardrobe.

And while more and more schools get harder and harder to get into as kids head off to college, you'd think that moms would put more emphasis on getting good grades leading up to that. Maybe the rise in college dropouts starting and succeeding in the tech world and in business is motivating because 70 percent —70! — of you said having your kids eat well and have a balanced diet took the lead to having good grades. Just don’t tell your kids; they’ll want to skip out of homework and eat instead. Probably in front of the TV while playing video games.

Your answers make us believers that the outcry over GMOs, high-fructose corn syrup, overly processed food, hormone-filled mass-produced meat and more has mass appeal. Maybe our country is at a tipping point. People want to lead healthier lives and want to know what ingredients are in the food we eat.

After all, you are what you eat. And no one wants to be garbage.


 

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Ari Bendersky

Editor in Chief

Ari Bendersky Ari joined Abe's Market after years of covering music, lifestyle, wine and food for the New York Times, AP, Rolling Stone, Eater, Huff Post and more. He lives naturally by biking, hiking, green juicing and avoiding high-fructose corn syrup at all costs.

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