At Abe's Market, we take the "natural-ness" of our natural products very seriously. We value what people put both on and in their bodies, as well as what they put in their homes. And we care about the impact products have on our environment. Packaging matters too — it should be minimal and made from recycled and recyclable materials. To be eligible for sale on our site, products must adhere to our natural product criteria.

So, what do we mean by natural products?

Because there are several reputable associations that have clear natural criteria and offer product certifications in the natural space, we don't need to reinvent the wheel. We leverage existent natural product definitions.

And speaking of certifications, we know that buyers prefer certified natural products. While we recommend that sellers get their products certified, we do not mandate it. And we recommend only select certifications at this time, which are:

• The Natural Product Association: www.naturalproductsassoc.org
• The Organic Trade Association: www.ota.com
• Green Seal: www.greenseal.org

Based on existent, respected definitions, the Abe's Market criteria for natural products are as follows:

One general rule: If a 12-year-old can't pronounce something, assume it to be an unacceptable ingredient. More specifically:

• No parabens.
• No sulfates.
• No products that have been tested on animals.
• Products should be made with plant-based, natural and naturally-derived ingredients, fruit extracts and essential oils.

And because most personal care products end up down the drain, only mild, gentle preservatives should be used to minimize adverse impact on the environment.

• No bisphenol-A (BPA).
• Diapers and wipes should be biodegradable.
• Apparel and bedding should be from natural materials.

• No toxins.
• No pollutants.
• Safe for humans.
• Low environmental impact.
• As relevant, reusable and made from recycled materials.

Again, the general rule: If a 12-year-old can't pronounce something, assume it to be an unacceptable ingredient. And some specifics:

• Nothing artificial. (No artificial additives, sweeteners, colorings and preservatives.)
• No hydrogenated fats.
• Non or minimally processed.

Questions? Contact us at FeelGood@AbesMarket.com